41 / The Sandbox Is Big Enough For Everyone
From a European perspective, breaking into the North American market is daunting unless you’ve got someone like MJ and Global Lighting & Controls on your side. They're helping North American projects take advantage of European systems and they know how to sell it on this side of the pond. North America is a unique market with lots of quirks and GL&C has a network of local sales agents that ensures European ecosystems are supported just like other systems. With MJ's business model, even though you have a mixture of manufacturers, you don't need to worry about who's responsible for startup and programming! From a European perspective, breaking into the U.S. market is daunting unless you’ve got someone like MJ and Global Lighting & Controls on your side. They can show you how it’s done on this side of the pond. They have a national network of local sales agents that ensures your products are marketed in every major U.S. market. Hurry up though - GL & C are careful not to create competition among the companies they rep. The U.S. is a huge market, here’s your foothold.
– Global Lighting & Controls
– Connect with Michael on LinkedIn