117 / No More Garage Sales, Put it in Their Hands
Tired of garage-sale trainings and overpromised systems? So is John Wilson. In this episode, we dive into how he's revolutionizing lighting controls education with hands-on demo boards, utility-backed workshops, and brutally honest market insights.
💥 What’s Inside:
Why most controls education fails—and how John’s fixing it
The myth of “easy-to-use” systems (spoiler: they’re all 90% the same)
How utility-funded demo boards are changing the game for reps and contractors
Real-world training scripts, simulated callbacks, and tactile learning
Why tier-two controls companies are quietly eating tier-one’s lunch
The grassroots retrofit revolution—and how it’s reshaping the market
Why end-user education is the blind spot in rep agency training
👀 Watch now to rethink how we teach, sell, and deploy lighting controls.
Connect with John:
Sponsored By Maxlite